Who Are Sydneys Biggest Polluters?

Seabin are very excited that our 2023 impact report is out now, click here to view it online and see who the biggest polluters are in Sydney Harbour.


For the Prevention and Reduction of Microplastics and Plastic Pollution

We have been working hard in the background to design and implement a new financial model and product that can support a wider market and is scalable, and we are nearly ready to share it with everyone!


An integrity document will be made publically available with the new products and includes an overview, methodology, design, and a claims guide section to help prevent the possibility of greenwashing by purchasers.


Short Executive Summary


Objective: To prevent and reduce microplastic and plastic pollution in marine environments, leveraging the commercial value to fund nature repair and protection.


Concept: Utilizes a “Polluter Pays” concept without involving offsets, credits, or neutrality, distinct from other biodiversity or carbon credit schemes.


Integrity Document: This publically available document aims to build confidence in Seabin Pty Ltd’s model, methodology, and the scheme itself.


Short Scheme Overview


Focus: Targets microplastics and plastic pollution through reduction and prevention methods. Prevention is achieved by data derived from the project and includes brand audits and legislative support. The project data may also support waste management improvements, community engagement, educational programs, and material innovations.


Benefits: Highlights environmental and financial advantages, such as enhancing marine and freshwater ecosystems, improving public health, boosting tourism, benefiting the fishing industry.




“The Nature Repair products are designed to prevent and reduce microplastics and plastic pollution. The data derived from the project will support better practices, new legislation and policies




Because branded litter and waste leakage is a prolific problem, the Nature Repair products primarily focus on the “Polluter Pays” concept. The Nature Repair products have been designed for a wide sector, including



Plastic Producers & Companies dependent on single-use-plastics



Small to Medium Businesses




Whilst SME’s and corporates can calculate and purchase their impact, subscription plans will also be available for retailers, families and individuals who want to do more for the environment.


A limited amount of Nature Repair products will be released first to determine market demand, so stay tuned for more information in the coming weeks!


Significant Decline in Plastic Straws in Sydney harbour

Seabin data shows a decline in plastic straws in Sydney harbour


The data presented in the image indicates a shift in the type of pollution in Sydney Harbour, with a decrease in plastic straws and unfortunately an observed increase in paper straws.


In 2022, the New South Wales (NSW) government, under the leadership of Environment Minister James Griffin, implemented a ban on single-use plastics. This decisive move aimed to reduce plastic waste, protect the environment, and promote sustainability.


Key items targeted included lightweight plastic bags, straws, stirrers, and cutlery. Businesses were encouraged to transition to eco-friendly alternatives, and the ban was part of a broader initiative to enhance waste management and recycling practices across the state.


Public awareness campaigns accompanied the ban to educate residents about the importance of reducing plastic consumption and its positive environmental impacts.

The data insights from the graph are:


  1. Initial Decline: There was a notable reduction in the number of plastic straws and wrappers collected from June to September 2022.


  1. Plateau Phase: From October 2022 to February 2023, the average number of straws and wrappers remained relatively consistent, around the 1.5 mark.


  1. Recent Uptick: Starting from March 2023, there’s been a noticeable increase in collections, peaking again in June 2023.


Here’s how this might affect nature repair and conservation efforts in the area:


  1. Differing Degradation Rates: Paper straws are more biodegradable than plastic ones, but they don’t break down immediately, especially in marine environments. While reducing plastic straws is a positive step, the presence of paper straws still represents a form of pollution.


  1. Public Perception and Behaviour: The shift to paper straws might lead some people to believe they’re making an environmentally friendly choice, but if not disposed of properly, they still contribute to pollution. Conservation efforts may need to focus on educating the public about proper disposal methods for all types of straws.


  1. Resource Allocation for Clean-ups: Conservation groups might need to adjust their clean-up strategies. While plastic straws are more harmful in the long term due to their longevity in the environment, the influx of paper straws might require more immediate clean-up efforts to prevent them from becoming an aesthetic issue.


  1. Re-evaluation of Sustainable Alternatives: The increase in paper straw pollution might prompt stakeholders to re-evaluate what truly constitutes a “sustainable” alternative. This could lead to exploring other materials or promoting reusable straws.


  1. Marine Life Interaction: While plastic straws can cause long-term harm to marine life if ingested, paper straws, especially in larger quantities, can still pose threats, such as becoming entangled with marine creatures or being ingested before they break down.


  1. Tourism Impact: Sydney Harbour’s aesthetic appeal is crucial for tourism. An increase in visible pollution, be it plastic or paper, might impact the harbour’s reputation and, consequently, the city’s tourism revenue.


  1. Policy Implications: The dual trends might push policymakers to regulate plastic use and consider how biodegradable alternatives impact the environment. This could lead to stricter waste management policies or guidelines on producing and marketing sustainable alternatives.



In conclusion, while the reduction in plastic straws is a positive development for Sydney Harbour’s conservation, the increase in paper straws highlights the need for a holistic approach to environmental protection. It underscores the importance of finding alternatives to plastic and ensuring that those alternatives are used and disposed of responsibly.


How Nature Repair May Increase Your Revenue

If you’re in business and you’re not going green or you are not ethical, you won’t survive long in a new consumer-driven market that is now aligning with environmental and moral values.


Today, Seabin’s data & community-driven business model focuses on not just cleanup, but also nature repair, and is complemented by an emerging and financially substantial biodiversity market, minus the greenwashing. Companies are now embracing nature repair as a sustainable investment strategy for prosperity, in all senses of the word.


In recent years, an increasing number of companies are recognising the importance of investing in “nature repair.” This term refers to initiatives aimed at restoring and revitalising our planet’s ecosystems, which have been adversely impacted by human activities.


But why are companies embracing this concept? Let’s delve into the key reasons:


  1. Mitigating Financial Risks: Nature repair helps companies proactively address environmental risks. It reduces vulnerabilities to supply chain disruptions, regulatory fines, and potential legal liabilities associated with environmental damage. By safeguarding against these risks, companies ensure their long-term financial stability.


  1. Ensuring Regulatory Compliance: Stringent environmental regulations are on the rise globally. Investing in nature repair ensures that companies remain compliant with evolving environmental laws, avoiding the reputational and financial costs of non-compliance.


  1. Strengthening Supply Chain Resilience: Healthy ecosystems are vital for stable supply chains. By supporting nature repair efforts, companies secure access to critical ecosystem services, such as pollination and clean water, minimizing supply chain disruptions due to environmental factors.


  1. Meeting Consumer and Investor Expectations: Consumers and investors increasingly prioritize sustainability. Companies that invest in nature repair can attract environmentally-conscious customers and access capital from investors who value responsible environmental practices.


  1. Achieving Long-Term Economic Benefits: Nature repair projects can yield long-term economic advantages. Reforestation, for example, can provide a sustainable timber source, while wetland restoration can enhance water quality and reduce treatment costs.


  1. Contributing to Climate Change Mitigation: Restoring ecosystems, such as forests and wetlands, aids in carbon sequestration, supporting global efforts to combat climate change. Companies that invest in these projects align with climate mitigation goals.


  1. Resource Efficiency: Nature repair can lead to resource efficiency and cost savings. Companies can use restored ecosystems for natural water filtration and purification, reducing the need for costly treatment infrastructure.


  1. Access to Green Markets: As the demand for sustainable products and services grows, companies investing in nature repair may gain a competitive edge in green markets. They can develop and market products that emphasize their commitment to environmental stewardship.


  1. Compliance with ESG Criteria: Environmental, Social, and Governance (ESG) criteria are increasingly important for investors and stakeholders. Companies prioritising nature repair can enhance their ESG ratings, making them more appealing to responsible investors.


  1. Preserving Natural Capital: Recognizing the fundamental link between a healthy environment and business success, some companies actively protect and restore natural capital. Their investments in nature repair contribute to the preservation of ecosystems, providing essential services.


Contact us about how your company can partner with Seabin to meet ESG or Sustainability goals, or if you simply want to help repair the planet by engaging in better business 😉


2022 Annual Impact Report

The team at Seabin are extremely proud to present our 2022 annual impact report, which is open access and available to anyone to read!


The report showcases our data findings, observations and activities for plastic pollution, community, science, prevention, education and data for both Sydney, Australia and Los Angeles, USA from January to December 2022.


A huge shout-out to all of our amazing sponsors, partners, clients, investors, and our supporters from all over the world in making this all happen.


Please click here to view the report


Global Activism, Raising Millions & Political Pushbacks. The Seabin Story so far.

Pete Ceglinski, Seabin’s CEO & Co Founder was listed in the top 10 of 100 Australian innovators of 2022, has raised millions, is activating global communities and is influencing the enviro world, but the path hasn’t been an easy one at all.


With inspiration including business activists and billionaire rebels like Yvon Chouinard and Australia’s Mike Cannon-Brookes, you know the Seabin journey is going to be an interesting one, and its only just starting…


Listen here to the podcast.


Register your interest to invest in Seabin for as little as $250 today



Always consider the general CSF risk warning and offer document before investing.