Discovery Australia joins Seabin Project to help clean up Sydney Harbour in world-first program

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Seabin Project and Discovery Australia Partnership Press Release

Discovery Australia joins forces with Seabin Project to help clean up Sydney Harbour in world-first program

Discovery Australia today announced a new partnership with Australian clean tech startup, Seabin Project, to help reduce plastic pollution in iconic Sydney Harbour as part of a world-first program. As the Principal Sponsor of the Smart Cities Program, Discovery will help accelerate efforts to build robust marine litter data sets and remove plastic pollution in Sydney waterways, increasing awareness of ocean health, filling key knowledge gaps and driving behavioural change.

The two-year partnership will grow the number of Seabin units by 30% in Sydney harbour for the Smart Cities Program, which was launched by the Seabin Project in July this year, as well as help fund the role of an additional Environmental Technician. With several locations across the city, including Manly Wharf, Rose Bay and Pyrmont, the program is the first of its kind globally, and puts equal focus on litter reduction, data monitoring, prevention and clean up. It is estimated to remove 28 tonnes of marine debris, from 4.3 billion litres of water in Sydney Harbour, filtered for microplastics, oil fuel, plastic fibres and more over a 12-month period.

Rebecca Kent, General Manager, Discovery Australia and New Zealand, said: “As a purpose-driven company, Discovery has a proud history of using our global scale and resources to make an impact on a number of environmental issues. Ocean conservation is in our DNA and we are proud to join forces with Seabin Project locally on one of the most important issues facing the world.

“Our partnership will add six Seabin units to the Smart Cities Program, immediately helping to improve the health of Sydney’s waterways; while the reach of our channels and platforms will focus on reduction and prevention, driving awareness of the effects of plastic pollution on ocean health.”

Pete Ceglinski, CEO & Co Founder, Seabin Project, said: “The team and I at Seabin are extremely proud to include Discovery Australia as our principal sponsor for the Smart Cities Program starting with Sydney and its iconic harbour.

“This program is the first in the world, setting a benchmark in addressing a global problem and with the focus on sustainable development goals, it is only a matter of time where more cities will adopt the “work smarter, not harder” ethos, including in addressing plastic pollution in their waterways.”

Since 2017, the Seabin Project has removed over 1,400 tonnes of plastic pollution from the world’s oceans with Seabin units in 53 countries. Each unit has the capability to collect 90,000 plastic bags, 35,700 disposable cups, 16,500 plastic bottles and 166,500 plastic utensils each year.

Smart Cities Program – Sydney

  • The Smart Cities Program is Seabin Project’s first step in providing a full services package to a city, and Sydney is the first in the world. There are currently 20 Seabin units in multiple Sydney Harbour locations.
  • Two Environmental Technicians are engaged to provide expert services, including data monitoring and community engagement.
  • Since launching in July 2020, more than six tonnes of plastic pollution has been captured by the Sydney Smart Cities Program, with more than 50 million litres of water filtered.
  • Each Seabin unit collects on average 81kg of waste per month.
  • The daily average of plastic pollution collected in Sydney Harbour has increased by 400% since July 2020 to 12kg a day, and in September alone, the program collected 1,537kgs of marine debris – the equivalent of covering 33 football fields with plastic shopping bags.

For more information on the Seabin Project please visit

Media enquiries:

Selina Govan
Senior Manager, Corporate Communications, Discovery Australia and New Zealand
+61 (0) 455 333 327 |

Seabin Project:
Alexandra Ridout
Head of Partnerships, Seabin Project
+61 (0) 421 718 799 |